Optimising your website to rank higher on Google using an essential part of regular website maintenance. in 2021 it is estimated that more than 43% of all small to medium-sized businesses in Australia will invest in search engine optimisation services. We understand that not every business has the money or resources to hire an SEO Hobart Agency for their business, so we have put together these simple tips to boost your SEO rankings.
Optimise Page Load Time
No one likes a slow load time. Google has been actively encouraging websites to improve their page load time for the last three years. In 2021 Google took a major step towards prioritising page speed with the Google page experience update. This means that websites that provide a positive on-site experience, including page load time, are more likely to see improved SEO rankings.
Optimise Image Alt Tags
Images are a great way to improve the use of your website. Alt tags provide a text alternative for whatever the video’s content or image is on your page. Google uses this data and other search engine crawlers to understand your images’ context and ensure that your website shows up for the correct search terms.
Focus On High-Quality Content
Instead of putting out ten 300-word articles, you are better off putting out comprehensive 1500-word articles that provide a complete outline of a subject or topic. In 2021, the average text length of web pages on the first page of Google for medium to high competition search terms is 1900 words.
Syndicate Across social media
While social media syndication does not directly SEO rankings, it is an excellent way to ensure that your content reaches a broader audience and receive valuable social signals created by a channel such as LinkedIn or Facebook.