In business, as in everyday life, we sometimes rely on someone else’s help to get ahead.
Whether in the era of the growth of the large e-commerce market or when running your own small business, taking care of customers is essential.
One way to get loyal customers who will keep coming back is to include special thank you cards in shopping packages.
An original and interestingly crafted card is a more elegant and personal way to thank a customer for a purchase than an e-card, which can be overlooked in the clutter of daily emails. Automated thank you cards will provide incredible efficiency, which will be appreciated by every customer who purchases from you.
Thank you cards
The most personal thing you can give a customer is a handwritten thank you note. The customer will be grateful that you take your time and feel special when you address them by name. You can thank him for his purchase and wish him a pleasant experience using the product. You can see an example in the photo. If you do not have much time, choose for whom you will write such a thank-you note.
Are thank you cards effective?
Of course! Thank you cards can be used as an opportunity to thank customers or employees in a more “personal” way. Still, you can also use them to promote your company. By adding your logo to them, you instantly advertise your services – while gaining the personal touch that this type of card is designed for.
Most people who receive thank you cards place them on their desks, on a blackboard, refrigerator, in a notebook, or anywhere else they are visible. A thank you card with promotional items for the recipient, and new potential customers you care about is a great marketing ploy.
Thank you cards as one form of expression of gratitude.
Many e-commerce customers are increasingly paying attention to aspects other than product price or shipping costs. They pay attention, for example, to eco-friendly products, which is a sign that the company cares about the environment.
Among other reasons, this is why it is so important to care about how they will perceive you. In addition to the aspects mentioned above, the form of thanking the customer for shopping in the store is also essential.
The most popular form is to send an automatic email, but more is needed to establish a closer relationship. Therefore, retailers often choose a form such as greetings cards. Why are they increasingly popular?
- You show that you care about closer relations with customers, and your thanks are authentic and sincere
- The customer can feel special in this way
- You show that you do not treat the customer as one of many but that you try to take care of their individual needs
- Consumer loyalty increases
Breathe a bit of emotion into the automated online ordering process
Online sales don’t serve to build closer relationships with customers. They self-select the product they want to buy – only sometimes using the option of contacting the sales department or service desk.
After that, payment is automatic, and all messages about the stages of order processing are automated, too, so you don’t really have the opportunity to bond with the customer. Moreover, contacting him for no apparent reason makes no sense.
It could be considered an imposition. And most online consumers want to avoid being contacted by a vendor – especially if everything is going according to plan. That’s why a thank you card thrown in the box will be a super addition!
It’s important to take care of the customer and show that you also care about their comfort after the order is placed. That’s why automated thank you cards are a good idea to remind your customer about your company!
Make sure the customer knows where they got the product.
It is important to place thank you cards in boxes to establish brand recognition and close relationships with your customers when an order is placed in your store.
However, this is even more important when the purchase is made on one of the sales platforms, such as Amazon or eBay.
The customer is supposed to remember that he bought the product from a particular seller, not just that he bought it on Allegro, for example. This will be hard to achieve if they don’t engage with it. In such situations, you must draw attention to the brand itself, not the portal.
In addition to packing tape with your company’s logo, you can add thank you cards to orders.
Caring about customer satisfaction is caring about your own business.
Acquiring new customers is usually several times more expensive than keeping those who have already purchased from you once.
Along with the money you invest in new Customers comes time. It’s good if you look at customer retention similarly. You don’t spare both time and money for it. It doesn’t go by itself.